Nearly 70% of marketers say content marketing generates leads. In fact, 51% of businesses that invest in content marketing publish content today. An effective Orlando real estate marketing strategy can help you reach new tenants!
You'll need fresh content to stand out in the real estate market. Out of ideas?
Read on for property marketing tips to help you engage prospective tenants online!
Informative Blogs
Well-written blog posts can help you become a credible resource in the real estate industry. It can also help you rank higher on search engines. With search engine optimization (SEO), you can generate:
- Brand awareness
- Website traffic
- Leads
- Credibility
- Brand trust
Take the time to learn about your prospective tenants. Determine what keywords they use during searches. Then, create content based on their queries.
When creating blog content, focus on quality over quantity. Provide prospective tenants with information they want. For example, you can offer helpful moving tips.
To reach more locals, create community-focused content. You can become a community expert with local event guides. Write about local businesses, interview community leaders, and highlight local landmarks.
Once you begin using these content marketing tips, review your website analytics. Determine which posts are helping you generate the most traffic. You can use that information to keep creating content your readers want.
Eye-Catching Virtual Tours
About 50% of adults online rely on virtual tours during the research and decision-making process. Customers even spend up to 10 times more on websites with virtual tours. You can use VR experiences and virtual tours to attract prospective tenants.
With virtual tours, tenants can explore your properties from the comforts of their own homes. You can engage out-of-town clients.
If they like what they see, tenants might reach out to see a unit in person.
Engaging Videos
Videos are engaging and easy for people to consume. Use videos to show off:
- Property walkthroughs
- Neighborhoods
- Nearby amenities
You can also create short explanatory videos to cover complex real estate topics. Pair video marketing with SEO and social media marketing. Sharing your videos on social media will help you maximize your reach.
Informative Newsletters
Keep your current tenants engaged with regular email newsletters. You can also use newsletters to remain top-of-mind with existing tenants. Share updates about:
- Recent blog posts
- Real estate market trends
- Industry news
- New listings
Add imagery with high-quality staged photos of your properties!
Honest Testimonials
Client testimonials can encourage brand trust. Prospective tenants might feel more comfortable after reading a testimonial from an existing tenant.
You can add testimonials to your website, share them in newsletters, or post them on social media.
Interactive Tools
Interactive tools can help you engage prospective tenants. Interactive tools include:
- Home valuation tools
- Mortgage calculators
- Interactive maps
Boosting engagement can make your properties more memorable.
Use Orlando Real Estate Content Marketing
A strong real estate content marketing strategy can help you reach prospective clients in Orlando. Use these property marketing tips to stand out online. Show tenants your expertise in the local real estate market to fill in vacancies!
Need help? Orlando's successful property management advisors are here for you.
Book an appointment to discuss your marketing strategy!